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Amazon Listing Optimisation London
Amazon listing optimisation for UK brands and sellers. We research the keywords shoppers use, then rewrite your titles, bullet points, descriptions and backend search terms, and brief your images and A+ content, so that your products rank higher in Amazon search and convert more of the shoppers who find them.
Your listing is your shop window, your salesperson and your search ranking
On Amazon, a product page has two jobs. First it must be found: Amazon's search has to understand what the product is and decide to show it. Then it must sell: a shopper comparing six similar items has to choose yours.
Most listings do neither well. Titles are either a string of keywords nobody can read or a brand name and nothing else. Bullet points repeat the specification without saying why it matters. Images show the product on a white background and stop there. The search terms field is empty.
Amazon listing optimisation puts that right. It is the one improvement that makes everything else work harder: organic ranking rises, and every advertising click is more likely to become an order. We are based in East Ham, East London, and work with brands selling on Amazon UK.
What our listing optimisation covers
- Keyword research. The search terms shoppers use for your product.
- Product title. Clear, readable and built around the main keywords.
- Bullet points. Benefits first, features to support them.
- Product description. The fuller story, for shoppers who read on.
- Backend search terms. The hidden keywords Amazon indexes.
- Image brief. What each image should show, in order.
- A+ content brief. Layout and wording for brand-registered sellers.
- Category and attributes check. So the product appears under the right filters.
Amazon listing optimisation prices
Listing optimisation is included in our monthly Amazon package. One-off optimisation of a set of listings, without ongoing management, is quoted at a fixed price.
| Service | What it covers | Price |
|---|---|---|
| Amazon management package | One brand, up to three listings: listing optimisation, Amazon SEO and advertising management | |
| One-off listing optimisation | Keyword research and rewritten content for an agreed number of listings | Fixed quote |
| More brands or more listings | Added to the monthly package | Quoted |
Launch offer: 20% off standard prices of £500 or more and 10% off standard prices under £500. Standard prices are shown crossed out. Offer ends 30 April 2027. Prices exclude VAT. Amazon package and other prices
What is Amazon listing optimisation?
Amazon listing optimisation is the work of improving every part of a product page so that it ranks higher in Amazon's search results and persuades more visitors to buy. It is sometimes called Amazon SEO, because it does for a product on Amazon what search engine optimisation does for a website on Google.
Amazon's search system has one purpose: to show the products shoppers are most likely to buy. It decides in two stages. First, relevance: does the listing contain the words in the search? A product cannot appear for a term that is nowhere in its title, bullets, description or backend keywords. Second, performance: of the relevant products, which sell best when shown? Sales, conversion rate, reviews, price, stock and delivery speed all count.
Optimisation addresses both. Keywords make the product eligible for more searches. Better content, images and presentation raise the conversion rate, which in turn lifts ranking.
The parts of a listing and how we improve each
Keyword research
Everything starts here. We gather the search terms relevant to your product from Amazon's own suggestions, your advertising search-term reports, competitor listings and keyword tools. We sort them by search volume and relevance, and decide which belong in the title, which in the bullets and which in the backend.
Title
The title carries the most weight in search and is the first thing a shopper reads. A good title names the brand, says plainly what the product is, and includes the main keywords and the details a buyer filters by, such as size, quantity, colour or model. It must also follow Amazon's rules for the category, which limit length and forbid promotional phrases. We write titles that read naturally and are not cut off awkwardly on a phone.
Bullet points
The bullets are where a shopper decides. Each one should lead with a benefit, then give the feature that delivers it. "Cooks a family meal in 20 minutes" means more than "1700W". We use the bullets to answer the questions and objections found in reviews and customer questions, and we work secondary keywords in without spoiling the sentence.
Description
The description gives room for detail: how the product is used, what is in the box, care instructions and the story of the brand. For sellers with Brand Registry it is replaced on the page by A+ content, but it is still indexed and still worth writing properly.
Backend search terms
Sellers can enter keywords that shoppers never see. This hidden field is for terms that do not fit the visible text: alternative names, common misspellings, related uses. Amazon limits its size and ignores it altogether if the limit is exceeded, so it has to be filled with care and without repetition.
Images
Shoppers look at images before they read anything, and on a phone the images are most of the page. A full set usually includes a clean main image on white that meets Amazon's requirements, images showing the product in use, an image that conveys scale, infographic images that call out the key benefits, and one showing what is included. We write a brief for each image. If you need the images produced, tell us and we will include design work in your quote.
A+ content
A+ content is the illustrated section further down a product page, with banners, comparison tables and image-and-text blocks. It is available to sellers enrolled in Brand Registry. It gives a brand space to explain itself properly and to cross-sell the rest of the range. We plan the layout and write the text.
Category, attributes and variations
A product listed in the wrong category, or with attributes left blank, is missing from the filters shoppers use to narrow their search. We check the category and complete the attributes. Where you sell several sizes or colours, we check that they are grouped as variations of one listing, so that reviews and sales history are shared.
Reviews, questions and the rest of the page
Not everything on a listing can be rewritten. Reviews and star ratings weigh heavily with shoppers and with Amazon. We cannot and would not manufacture them; Amazon bans incentivised and fake reviews, and accounts are suspended for it. What we can do is read your reviews and customer questions closely, because they show exactly what buyers care about and where the listing has misled or failed to reassure them. Those findings go straight into the new content. We can also advise on Amazon's own permitted methods of requesting reviews.
Price, stock and delivery are also yours to manage, but we flag them when they are holding a listing back. A product that is often out of stock, or noticeably dearer than its rivals, will not be saved by better bullet points.
Optimisation and advertising
Listing quality and advertising depend on each other. A stronger listing converts more of the clicks you pay for, which lowers your advertising cost of sales. It also makes Amazon more willing to show your adverts for relevant searches. In the other direction, advertising reports reveal which search terms actually produce orders, and those terms are fed back into the listing. This is why our monthly package combines both. See Amazon ads management for the advertising side.
How we measure the result
Before we change a listing, we record its position for the main keywords, its sessions, its conversion rate and its sales. After the new content goes live, we track the same figures. Amazon needs a little time to re-index a listing and for the effect on sales to show, so we compare over weeks, not days. If a change has not helped, we revise it.
Why choose Website Designer 1
We write for a living: websites, product pages and SEO content are our daily work. We have built brand websites for companies selling kitchen appliances, projectors and personal care products on Amazon UK, so we are used to explaining consumer products clearly. We follow Amazon's content rules, because a listing that breaks them can be suppressed. And we are honest about limits: optimisation improves a listing's chances, but ranking also depends on price, reviews, stock and competition, so we do not promise a position.
If you would like your brand to have a home outside the marketplace as well, see websites for Amazon brands.
Our Amazon listing optimisation process
Five steps from your current listing to a tracked improvement.
Free review
Send us your product links. We tell you what we would change and confirm the price.
Research
We research keywords and study competitor listings, reviews and questions.
Write
We write the title, bullets, description and backend terms, and the image and A+ briefs.
Approve and upload
You check the facts. Then the content is uploaded to your seller account.
Track
We monitor ranking, conversion and sales, and refine where needed.
Signs a listing needs optimising
Some listings have never been properly written. Others were fine when they launched and have been overtaken. These are the signs to look for in your own account.
If several apply, the listing is losing sales it could be making.
- The product gets visits but few orders, and the conversion rate is below your category's norm.
- It does not appear for searches that plainly describe it.
- The title is only a brand name and model number, or is cut off on a phone.
- There are fewer than six images, or none showing the product in use.
- The same question keeps appearing in customer questions or reviews.
- Advertising cost of sales is high even on well-targeted keywords.
- The backend search terms field is empty.
Optimising a listing before launch
The best time to optimise a listing is before the product goes on sale. Amazon gives new listings a period of extra attention while it learns how shoppers respond. A product that launches with a complete, well-written page, a full set of images and the right keywords makes the most of that period. One that launches half finished wastes it, and has to climb back later against competitors with sales history.
For a launch we prepare the keyword research, all written content and the image and A+ briefs in advance, check the category and attributes, and plan the opening advertising campaigns around the same keywords. The product then goes live with everything in place on day one.
Selling in more than one marketplace
If you sell on Amazon UK and Amazon Ireland, or elsewhere in Europe, the listing may need adjusting for each. Search habits, spellings and units differ, and what is a main keyword in one country can be a minor one in another. We review each marketplace separately instead of copying one listing across.
Amazon listing optimisation: frequently asked questions
How much does Amazon listing optimisation cost?
It is included in our Amazon management package at £360 a month for one brand and up to three listings, alongside advertising management and Amazon SEO. One-off optimisation without ongoing management is quoted at a fixed price.
How long before I see an improvement?
Amazon re-indexes changes quickly, but the effect on ranking and sales builds over several weeks. We track the figures before and after.
Do you design the images?
We write a detailed brief for each image and for A+ content. If you need the images designed as well, we include that work in your quote.
Do I need Brand Registry?
Not for titles, bullets, descriptions or search terms. A+ content and some other features require Brand Registry.
Can you get me more reviews?
Not by paying for them or writing them; that breaks Amazon's rules and risks suspension. We can advise on Amazon's permitted ways of requesting reviews.
Will optimisation guarantee the first page?
No. Ranking also depends on sales, price, reviews, stock and competitors. Optimisation gives a listing its best chance.
Do you need my Amazon login?
No. You add us as a user on your seller account with the permissions needed, or you upload the approved content yourself.
Ready for a fixed-price quote?
Tell us what you need. We reply with a clear price and no obligation.