Shopify Web Design London

SEO for Shopify stores

Shopify gives you a sound technical base: fast hosting, a sitemap and secure pages. It does not write your titles, plan your collections or earn you links. That part is done by people.

On every Shopify store we set up, we write a search title and description for the home page, each collection and each product we upload. We add an introduction to the main collection pages, label the product photos and check that the store's structured data shows prices and stock correctly in Google.

We can also connect your products to Google Merchant Center, so they are eligible for Google's free shopping listings, and set up Google Analytics and Search Console so you can see where visitors come from.

For shops in competitive markets, ongoing SEO builds on that base with new content and links month by month. For faster results, Google Ads and Facebook and Instagram ads can bring shoppers from the first day.

Shopify or WooCommerce?

Both are strong platforms, and the right one depends on how you want to work.

Choose Shopify if you want to start quickly, you would rather not think about hosting or updates, and a monthly subscription is acceptable. Choose WooCommerce if you want to own the whole shop, avoid a platform fee, publish a lot of content or build something unusual.

Costs differ in shape more than in size. Shopify spreads the cost into a monthly fee plus app fees. WooCommerce has lower fixed running costs but needs maintenance, which you either do yourself or pay for through a care plan. Tell us your product range and your budget and we will set out both options in plain figures.

Moving your shop to Shopify

If you already sell on another platform, we can move your products, collections and customer list to Shopify. We redirect your old page addresses to the new ones, so links from Google and from other websites still lead somewhere useful. Without those redirects, a move can cost a shop most of its search traffic, so we treat them as a required part of every migration.

Keeping a Shopify store fast

Shopify's hosting is quick, but a store can still be made slow. The usual causes are oversized photos, too many apps loading scripts on every page, and home pages stacked with sliders and video. We compress product photos before upload, keep the app list short and test the home page, a collection page and a product page on a phone connection before launch. A faster store keeps more shoppers and is treated better by Google.

Running the store after launch

Day-to-day work on Shopify is simple. From the admin screen or the phone app you can add a product, change a price, mark an order as sent, print a packing slip and refund a customer. Discount codes, sale prices and free delivery offers take a minute to create. Reports show your orders, best sellers and takings by day, week or month.

We go through each of these tasks with you on your own store at handover. If you later want new sections, new collections or seasonal changes to the design, we quote for them as small fixed-price jobs, so you only pay for the help you use.

What we need from you

• A product list with names, prices, options and stock. A spreadsheet is ideal.
• Product photos, sharp and well lit.
• Your delivery prices and returns policy.
• Your logo and brand colours.
• A Shopify account in your own name. We tell you how to open it and how to give us staff access, so you never share your password.

Why choose Website Designer 1 for Shopify web design in London

We publish our prices, we give you a fixed quote, and the store is opened in your name from the start, so you own it outright. You deal directly with the people doing the work.

We also know marketplaces. We have built brand websites for companies that sell on Amazon, and we offer Amazon account management, so if your plan is to sell through your own Shopify store and a marketplace together, we can set up both sides to support each other.